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SurePure inks deal to provide photopurification technology in South Africa

FBR Staff Writer Published 26 August 2013

SurePure has entered into an agreement with Milk Independent of Stellenbosch, South Africa, for the distribution of its photopurification technology in the dairy sector across sub-Saharan Africa.

This announcement comes after the approval from the Indian Food Safety regulatory body (FSSAI) for use of SurePure's photopurification technology as an alternative process to thermal pasteurization for milk and other dairy products in India.

SurePure stated that the company latest agreement with Milk Independent allows it to foray into the Africa's fluid milk market.

Milk Independent CEO James Fitzpatrick said: Taking this one step further into the rest of Africa means that we can bring about important changes, such as reducing carbon footprint, improving nutritional delivery in dairy products, reducing the costs of dairy processing and bringing a better product to the market at a lower cost."

SurePure is a leading provider of liquid photopurification, the green alternative to pasteurization and chemicals.

Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions.