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Retailer Owned Food Distributors Association selects Recall InfoLink Solution

FBR Staff Writer Published 10 July 2013

The Retailer Owned Food Distributors & Associates (ROFDA), a leading cooperative of independent food wholesalers in the US, has adopted the recall process management technology from Recall InfoLink.

The Recall InfoLink solution has been successfully deployed at ROFDA members Affiliated Foods of Amarillo, Associated Grocers-Baton Rouge, Olean Wholesale Grocers and Associated Grocers of the South. Other members are expected to adopt the system later this year.

ROFDA president and CEO Francis Cameron said that ROFDA members that have implemented the Recall InfoLink system report vastly improved recall execution, which helps them protect not only the brand reputations of their retail owners and supplier partners but more importantly the end consumer.

"The solution is comprehensive and easy to use, so our grocers can quickly and effectively remove potentially harmful product from the supply chain," Cameron added.

Recall InfoLink offers a patented, web-based product recall management platform that protects brand image and lowers liability. It improves efficiency by providing standardized messages, automated communications, inventory tracking and reports for compliance efforts.

Recall InfoLink president and founder Roger Hancock said that ROFDA, its members and their retailers are showing the dedication to shoppers and consumers by greatly enhancing their recall processes to keep them out of harm's way.