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Kellogg’s, United Biscuits to trial Shopitize’s mobile couponing service

FBR Staff Writer Published 14 November 2012

UK-based Shopitize has announced that Kellogg’s and United Biscuits have signed up to trial its brand-to-consumer cashback mobile couponing service.

The company noted that more than 1000 shoppers in Britain will start receiving deals from Kellogg's and United Biscuits on the 14 November, when the couponing service goes live.

Shopitize users will receive exclusive deals from Kellogg's and United Biscuits, which will feature products such as McVities Jaffa Cakes, Kellogg's Special K, Crunchy Nut and Coco Pops breakfast cereals, Pringles and Special K Cereal Bars.

By utilizing these offers through the Shopitize platform, the users are expected to save up to 50% from standards prices, according to Shopitize.

In order to use the Shopitize couponing service, users have to install the app in their smartphone, following which, they will begin to receive exclusive deals on their phones.

When the users visit the supermarket to buy the products featured in the Shopitize app, they can take snaps of their paper shopping receipts using the app. These receipts are then automatically processed and validated by the Shopitize mobile ecosystem. Consumers are rewarded by cashback either by PayPal or cheque.

Shopitize managing director Irina Pafomova said that as more users join and use Shopitize, the brands will be able to better target the profiles of consumers and provide them highly personal and exclusive offers based on their shopping behaviour

"This can drastically improve the efficiency of their promotional spends," Pafomova added.