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Arla Foods selects OmPrompt's automation management for order processing

FBR Staff Writer Published 24 September 2013

Arla Foods, a Danish dairy company, has selected OmPrompt's customer automation management suite to manage order processing operations at its customer service department.

The company's customer service department receives about 1,000 manual orders per week from small stores and retail chains in different formats.

Prior to this development, the orders were keyed manually into the ERP system, now they are placed automatically, without errors.

Arla Foods Customer Services manager Malcom Hamilton said, "Order accuracy is especially important to Arla because of the short shelf-life of fresh dairy products which cannot easily be collected and sent to another customer if incorrectly delivered."

"Since switching on the OmPrompt Order Automation service, order entry accuracy has increased from 98.6% to 100%, virtually eradicating operational error due to incorrect orders and the cost associated with delivery claims and complaints."

OmPrompt Sales vice-president Jamie Nichols said, "We have helped Arla successfully automate a number of other order-to-cash processes including: claims processing, delivery visibility, and customer complaints."